About The Owners
Lauren Moore is the owner and president of Nichols. She is a graduate of Northwestern State University – obtaining a Bachelors degree in Housing and Interiors, minoring in Business Administration. Lauren knows the impact that tourism has on our local businesses and communities through her many years in retail. She is very active in the local community – serving as the President of the Sabine Parish Tourist Commission, Vice President of the Sabine Parish Chamber of Commerce, as well as a board member on the Sabine Parish Hall of Fame Committee.
The History of Nichols
In 1914, the first Nichols store was founded by H.A. Nichols in DeQuincy, Louisiana from savings accumulated while working at a sawmill for $1.50 per day. In 1934, after attending college at Louisiana State University, T.D. Nichols, better known as Truman, began working with his father in DeQuincy. Upon his father’s death in 1948, Truman assumed ownership of the family business. After working with his father for many years, he was prepared to lead the business into the future. Truman grew the business considerably during his tenure, adding additional stores throughout Louisiana and a central warehouse in Many. He had a knack for numbers, so much so that he was known for adding up any number without the use of a calculator.
This skill came in handy in his love for playing dominos and cards. Many days Truman would have a special young partner working next to him, his daughter Debbie Nichols. At an early age, Debbie began learning about the family business from her father. Whether cleaning shelves, counting boxes, selling fireworks, or ordering crayons, she found out early on what was involved in the retail business. After graduating from Northwestern State, Debbie began working full time in the business as a buyer and running the warehouse with her father. In 1998, Debbie became a third generation owner of the Nichols stores after the death of her father. Debbie saw the need to make changes in the merchandise that was being carried in her stores. She added gift items, home decor, flowers
In addition, several of the smaller Nichols stores were closed to focus more on those that were larger and more profitable. Debbie’s vision and willingness to change were key components to the